tj-arch:

I’m guessing the copy might be too small to read, so here are the links to a bigger format version of the ads. Red. Green. Blue. Yellow.

I want to love these, but I can’t.

I appreciate the attempt at doing copy-driven ads that speak to the imagination of children, but these fail in execution. We’re supposed to be looking into the mind of a child, but how many know where Marrakesh is? Or what Alcatraz is? Etc.

Lastly, these are obviously targeting parents, but the closing tag is: Every Lego brick tells a story. Build yours. ‘Yours’ doesn’t make sense in this context. You’re selling to parents, but the Lego is for their children.

Agency: Pereira O’Dell | Source: Copyranter

I don’t think The LEGO Group knows who they are targeting any longer. These ads are not for children.

Source: tj-arch

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    mattsbrickgallery
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    Never too old to get wild with some legos.
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    did they play Mad Libs with an encyclopedia?? :/
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