Dans un magazine de 1975.
I’m guessing the copy might be too small to read, so here are the links to a bigger format version of the ads. Red. Green. Blue. Yellow.
I want to love these, but I can’t.
I appreciate the attempt at doing copy-driven ads that speak to the imagination of children, but these fail in execution. We’re supposed to be looking into the mind of a child, but how many know where Marrakesh is? Or what Alcatraz is? Etc.
Lastly, these are obviously targeting parents, but the closing tag is: Every Lego brick tells a story. Build yours. ‘Yours’ doesn’t make sense in this context. You’re selling to parents, but the Lego is for their children.
Agency: Pereira O’Dell | Source: Copyranter
I don’t think The LEGO Group knows who they are targeting any longer. These ads are not for children.
Please update…..
Your browsers and come directly to MBG(or view in Tumblr Dashboard) because legos.tumblr.com has become an ad. No need to give it the traffic it wants.
Advert in the uk
Love these.
Adult Lego’s
I’m not going to lie this is pretty rad
Submitted by cameronsecrest:
This is great advertising.
My favorite of the ads.
